The New Zealand Institute of Sales is honoured to be able to formally include the following list of experienced professionals to our Advisory Panel. This small group of professionals provides valuable practitioner, industry and academic input from locally and globally helping drive our mission to elevate the sales profession in New Zealand.

Dr. Rouxelle de Villiers

Waikato Management School, University of Waikato


Rouxelle has management and consultancy experience of over 20 years in South Africa and New Zealand. Her passion is Marketing, Sales and Management skills development and she has a wealth of experience in the financial services industry where she was responsible for the development, implementation and delivery of innovative and highly interactive management skills development and executive leadership programmes. Her clients range from top performing sales professionals to organizations such as Coke Cola, Private Wealth Management, Old Mutual International, Nedcor International Finance and Westpac Bank NZ. Rouxelle started her own consultancy company in 2002 in South Africa and continued in NZ while lecturing at AUT. She is currently a lecturer at Waikato University and teaches Marketing, Sales Management, Management and Business Alliances to MBA students.

Nick de Cent

Editor-in-chief, The International Journal of Sales Transformation


Nick de Cent is editor-in-chief and managing director of the International Journal of Sales Transformation, the publication that promotes sales excellence and thought-leadership among global corporates and expansion-phase companies. Passionate about championing professional selling, Nick has been a business journalist for over three decades. He has edited publications in the finance and sales & marketing sectors; written in a freelance capacity for a wide range of publications, including The Times and the Financial Times; and was also the managing director of a multi-award winning communications agency serving global IT corporates and the Third Sector. In a freelance capacity, he currently edits for the premier global management consultancy and also writes about data, R&D and sales transformation in the pharma industry.

Ben Turner

General Manager & Director of the Association of Professional Sales


Ben Turner has over 15 years’ experience in managing and directing sales forces. He is General Manager & Director of the Association of Professional Sales representing a membership worth over £10Billion in sales revenue.

Ben also consults with businesses from the UK, Eastern Europe; Middle East, SE Asia and Australia in sales and thought leadership.

Erik Hammer


Vice President – American Association of Inside Sales Professionals (AA-ISP)


An international business executive, Erik Hammar has more than 20 years experience of building and leading sales organisations, driving business development and strategic operations. He is a well-respected leader in Inside Sales working across US, Asia, Continental and Central Eastern Europe, Russia, CIS, Middle East and Africa.

Most of his career he has spent in the financial and media markets working internationally in roles across field and inside sales, account management, business development, product development, marketing, strategic operations and general management. His extensive knowledge in the inside sales industry comes through his years in building up and running the global inside sales operations for the Financial & Risk division in Thomson Reuters. He is also one of the founders of the Inside Sales Leaders Forum, set up to progress the inside sales profession in the Thomson Reuters corporation.

Erik leads the international expansion of the American Association of Inside Sales Professionals (AA-ISP).

Paul Newsom

Sales, Marketing and Relationship Manager, Young Enterprise Trust


With senior leadership experience, Paul has particular expertise in complex sales, key customer and stakeholder management, new business development, project management, leading and developing teams and learning and development. In 2009-10 he led a major project to develop the first national qualifications in selling.

Since 2009 Paul has been the editor of leading sales publication NZ Sales Manager. The magazine delivers thought provoking and enlightening articles and industry news to forward thinking sales professionals and business owners.

Paul is currently the Sales, Marketing and Relationship Manager for the Young Enterprise Trust, working to grow enterpreneurs, intrapreneurs and people who can manage their money in New Zealands’ schools.