Code of Ethical Conduct

You commit to adhering to this code of ethical conduct to strengthen the reputation and integrity for which we strive, and elevate the sales profession in any manner possible.


1. Act with honesty and integrity in all transactions and relationships with prospective customers, current customers, colleagues and industry peers, and continually work to earn and maintain their ongoing trust and respect.

2. Accurately represent products or services in a manner placing my customer and my company in a position that benefits both.

3. Respect and protect the proprietary and confidential information entrusted to me by my company and my customers and not engage in any activities conflicting with the interest of my customers or my company.

4. Continually upgrade my knowledge of my products and services, skills and my industry.

5. Use the time and resources available to me only for legitimate business purposes.  I will only participate in activities that are ethical and legal, and when in doubt, I will seek counsel from appropriate parties.

6. Respect my competitors and their products and services by representing them in a manner which is honest, truthful and based on accurate information that has been substantiated.

7. Assist and direct my fellow sales professionals in the performance of their duties and elevating the sales profession.

8. Abide by and encourage others to adhere to this Code of Ethical Conduct.