Entrepreneurial Sales

Because nothing happens until something gets sold

Entrepreneurs are often unprepared for the challenge of generating early sales.  Entrepreneurial selling is different from professional sales and the founder often must be the company’s first salesperson.  Only they can communicate the complete vision of the company with the necessary passion and commitment.  Further, entrepreneurs must do the early selling to learn how the customer values the company’s offering.  To sell successfully, entrepreneurs must master the sales process including selecting the right target; engaging the prospect; making the match; and doing the deal.

What you will cover:
  • Selecting the right target
  • Engaging the prospect
  • Making the match
  • Doing the deal
Who should attend:
  • Founders and Entrepreneurs
  • Intrapreneurs
  • Salespeople selling new products in a new market
Learning outcomes:
  • Narrowing down the universe of prospects
  • Getting in the door and the qualifying process that will lead to a good fit
  • Creating a dialogue that gets to the heart of the customer’s needs and demonstrates value
  • Asking for the business and exceeding expectations in a way generate a profit
This course is right for you if:

You turn most energy to every other aspect of running your new company. You conduct surveys, design prototypes, and tinker with your products until they are perfect, and if Ralph Waldo Emerson’s saying “build a better mousetrap and the world will beat a path to your door” resonates with you.


Your employer will benefit because:

You have realised that Entrepreneurial Selling is a contact sport. It can’t be done sitting behind a computer screen. Whether you have a B2C or a B2B company, you have to sell and incite action in your customers. Topline revenue earns you the right to worry about product development, operations and finance. Without it, you have nothing.


Cost of doing nothing:
  • Your product or idea continues as the best-kept secret unknown to mankind
  • Your bottom line costs continue to swell as you continue to avoid the top line sales
  • Your investors will question your ability to actually sell your magnificent product
Why act now:
  • Nothing happens until something gets sold
  • Distil your proposition with laser like clarity
  • Boost your prospect pipeline
  • Get traction before adding to your sales team
Your challenges:
  • Too much focus on the bottom line
  • Few early-stage customers
  • You’re uncomfortable selling
  • Excessive focus on product perfection
Program format:

Live in-person.  Intensive interactive workshop.

Candidate requirements:

No special requirements or prerequisites


6 CPD hours

Duration 1 day
Member Non-member
Pricing $1165 + GST $1295 + GST

This program has qualified for the NZTE Capability Development Voucher Scheme.  Please contact us for for more details.

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So much more than a sales training workshop.


Completely revealed a new angle to sell new products to new customers in a new market, inside a corporate.

Sales Executive

As an introverted technical person this program scared the heck out of me.  It’s given me the impetus to stop procrastinating on more perfection and start shipping.

Software Engineer and Founder

A totally different approach to a well networked, enterprise supported sales professional with a formal methodology backed by marketing and brand penetration. Only a small amount of my previous sales experience is relevant. Invaluable.

New Franchisee